Sunday night’s Super Bowl 50 attracted 111.9 million viewers, making it the third most-watched TV event in history. Millions of fans took to social media to share their thoughts on the teams, players, and Brand commercials appearing on screen during the big game. Who were the winners on Social Media? To find out, Netvibes analyzed the online conversation taking place on our Super Bowl 50 dashboard.
Leading up to the game, the Panthers were widely favored to win, and their popularity showed on social media. For the period Feb. 3 – 7, the Panthers took the majority of Twitter mentions, with 53.18% for the Panthers vs. 46.82% Broncos. However, for the period of time during and after the game, the winning Broncos took the lead on Twitter, with 50.8% of mentions during Feb. 7 – 8 (versus 49.2% for the Panthers).
Quarterbacks: First Newton, then Manning
Just as the Broncos took the lead on Twitter after winning, a similar trend was seen with the teams’ quarterbacks. From Feb. 6 – 7, leading up to and during the game, the Panthers’ Cam Newton was the more-popular player on social media. But as the game ended around 7:00pm PST, winning quarterback Peyton Manning briefly spiked on Twitter.
Among car brands advertising at the Super Bowl, Audi dominated the conversation overall and also saw the biggest spike during the game. Toward the end of the game, around 6:00-7:00pm PST, Mini Cooper enjoyed a large spike in mentions and briefly became the most-talked-about car brand due to its #DefyLabels TV commercial.
Beer: Bud Light during the game, Budweiser after the game
Budweiser is known for creating memorable Super Bowl commercials, often involving puppies and Clydesdales. In 2016, Budweiser again took top beer mentions on Twitter, but curiously, most of Budweiser’s spike occurred as the game ended (around 7:00-8:00pm PST). During the game itself, Bud Light was the most frequently mentioned beer on Twitter with similar, smaller spikes seen for Budweiser, Shock Top and Michelob.
Why was Budweiser suddenly so popular after the game? During post-game interviews, Broncos quarterback Peyton Manning unexpectedly name-dropped Budweiser several times, saying “I’m going to drink a lot of Budweiser tonight.” Manning’s comments, reportedly worth $13.9M in advertising dollars and unpaid by Budweiser, drove the large increase in Budweiser tweets Sunday night and into Monday.
With its #MovinOnUp commercial starring Jeff Goldblum and Lil Wayne, Apartments.com scored more Twitter mentions during the Super Bowl than other Internet companies, including goliath Amazon (which otherwise dominated social media all week).
Sodas: Pepsi and Mountain Dew
Propelled by its sponsorship of the Pepsi Halftime Show, Pepsi took top mentions on Twitter during the game.
However, Mountain Dew was close behind with its much-talked-about #PuppyMonkeyBaby commercial. What did people think of the odd mythical hybrid creature? When Mountain Dew’s spot first hit the Internet last week, the online sentiment was trending negative. On February 4, the tweet ratio was 17% negative versus 7% positive. However, once the commercial actually aired during the game on February 7, public sentiment turned overwhelmingly positive: 13.07% positive versus 5.21% negative.