Emakina, the European digital agencies group, joins forces with Netvibes, the pioneer in data aggregation and a key player in the Dashboard Intelligence, as part of a strategic partnership to effectively connect brand reputation, activation and trade marks.
At a time when more than one consumer in two relies on the opinions of Internet users in their purchasing decision, Emakina is more than ever convinced that it is essential to follow the threads around its brand. These convictions were put together in a White Paper on Attention Marketing published by Emakina in 2010 and downloaded thousands of times.
Given the scale of online reputation technologies, Emakina partners with Netvibes to initiate, as from September, a rational approach with a CRM & ROI offer. This turnkey solution will include the most powerful tools in terms of monitoring, social networks activation and associated traffic analysis.
Manuel Diaz, CEO of Emakina. FR, “It is essential to simplify the management of reputation and monitoring for all brands and advertisers. With Netvibes, we share the same vision on Intelligence Dashboard, so this partnership is evident.”
Freddy Mini, CEO of Netvibes, “In the same way that one does not become an accountant with accounting software, it is unrealistic to believe that a monitoring tool on a shelf will answer all questions about reputation on the Internet . Our offer is based on an accompanied and personalized service, Emakina is an ideal partner that combines proximity and a guarantee of satisfaction for our mutual customers.“