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Netvibes Insights – Detroit 2.0: The Big 3 Go Social

Join us, March 1, 10AM PST/1PM EST, as we learn how Chrysler, Ford and GM have marketed their comeback stories and how America is buying in on the real-time Web.

Every month, Netvibes Insights takes you behind the scenes of today’s top brands using dashboard intelligence. Who are the influencers? How do people perceive their products? What are the differences between their social media strategies?

This month’s session is “Detroit 2.0: The Big 3 Go Social”. Detroit is back. A new, much more social Detroit now leads the way in both technical and social innovation. See how Chrysler, Ford and GM are bringing customers back through social media. Together with auto industry experts, we’ll take a live look at:

  • Who won this year’s Super Bowl ad battle with consumers
  • How Detroit’s Big 3 tackle social media differently
  • Why industry mergers are perceived differently by analysts vs. consumers

Go to insights.netvibes.com to signup — and also see videos and demo dashboards from past webinars where we analyzed Kraft, Groupon and Nike.

Dashboard Intelligence

Welcome to our new Dashboard Intelligence Website!

Ever since we introduced the concept of Dashboard Intelligence, we’ve received great feedback and questions about how to use Netvibes professionally for real-time business intelligence. Today, we’ve launched a new website that has everything you need to know about Dashboard Intelligence. Check it out at business.netvibes.com!

What is Dashboard Intelligence?
Dashboard Intelligence (DI) is business intelligence evolved for the real-time Web. (We hesitate to simply call it “BI 2.0”, because it’s much more than that.)

Traditional business intelligence applies business logic to corporate databases to create analytic reports and automate standard business processes. This worked great in the ‘90s, when you could impress your boss by turning last month’s sales data into this month’s sales report. But today, the real-time Web is infinitely faster, vaster and more chaotic than any corporate database and business intelligence can’t keep up. (In fact, new research indicates this may be the reason why Enterprise 2.0 isn’t growing as fast as expected; see our report on GigaOm.)

This is where DI comes in. Netvibes Dashboard Intelligence makes the daily chaotic flow of Tweets, feeds, websites, apps and social sentiments manageable and meaningful. The best part is that unlike traditional business intelligence, which is optimized for large corporations, DI can help any-sized team or organization save enormous amounts of time, boost real-time knowledge sharing, and make faster, better decisions.

How does the DI process work?
Netvibes Dashboard Intelligence operates on a new three step process:

1. Listen to Everything – The first step is to regain control over your daily workflow by monitoring everything, both internally (databases, CRM, ERP, etc.) and externally (feeds, blogs, Tweets, friends, customers, clients), all in one real-time dashboard.

2. Learn from Everyone – Next, extract real meaning and knowledge by using smart tagging and filters to pull best ideas, key trends, and hidden experts to the top of the stack.

3. Act in Real-Time – Finally, send live mobile alerts to decision makers, automate reports, and trigger real-time business decisions to stay ahead of the competition.

Over the next few weeks, we will be posting articles and hosting webinars to present Dashboard Intelligence in detail with real-world examples using Netvibes. So stay tuned! In the meantime, you can learn more about each step, and request a demo, on our new Dashboard Intelligence website: business.netvibes.com