Odds are, if you work at an agency and manage a brand, you’re already using social analytics or listening tools to monitor your brand presence on the Web. At first, the marketing promises of “real-time, social monitoring” sounded alluring. However, the reality is that most social analytics today often fail to meet your (and your client’s) expectations. Why?
It’s because most social analytics aren’t technically designed to do what they are marketed to do. In fact, there are three common myths you should know about social analytics:
First we promised to help you “dashboard everything” on the real-time Web and fulfilled this promise with 1-Click Dashboards and Wasabi’s 2-in-1 Smart Reader. Then we helped you “dashboard anywhere” with new mobile versions for Android, iPad and iPhone, featuring real read/unread syncing across all platforms.
Starting today, now you can “dashboard anytime” and continue to read your favorite feeds even when you’re offline. Now when you go offline, you will see a special notification that you’re in “offline mode” and you can still continue to read articles. Even better, you can organize articles and mark posts to read them later when you get back online.
The next time you go back online, your read/unread counts and Read Later lists will automatically be synced to your account and all of your other devices. This means that even if you’re in a subway under the ocean or on a plane up in the sky, you can continue to read all your feeds, and when you get back to your home or office, it will all be synced up! How cool is that?
As you know, Netvibes is not a startpage. It’s an enterprise strength real-time dashboard that’s also used by agencies, brands, governments and enterprises around the world. Our latest innovations this year enable world-class organizations to “dashboard everything, anywhere, anytime across all devices”, even while traveling in locations without Internet access. This makes sure that you can be always on, even when you’re on the go.
Let us know what you think on Twitter and Facebook!