There has been an explosion of social tools for monitoring, analytics, collaboration, big data visualization, PR and more. In the midst of this change, PR clients are now demanding more than just traditional media reports; they want real-time social data and social ROI.
What types of social tools are most useful to PR practitioners in 2013? How are client needs changing in the face of big social data and why? Are traditional media reports dead?
Join Vincent Chang (Director Strategy, UX & Marketing, Netvibes) on October 15th for insights on the evolving landscape of social monitoring and analytics tools, and how to better engage clients with social dashboards.
Social PR Tools and Trends
Tuesday, October 15th, 2013
10 am Pacific 1pm Eastern
There is no fee to attend this webinar.
Until now, you could search through your Netvibes Premium dashboard by submitting queries which could turn out to be rather complex, depending on the specifity of what you were searching for. To simplify this process, while keeping it as powerful, we’re happy to annouce a brand new feature for all Premium subscribers: Universal Search.
Reinventing the way you search inside your dashboards, Universal Search helps you find what you need, and find it easily : search everything, feeds and apps, and save results as a new App with continually updated search streams to help you save time.
Netvibes users love feeds. In fact, our back-end collects around 15 million new items. Every day. That’s a lot of sources. And sometimes, when you feel you have too many of them cluttering up your dashboard, you wish there would be an easy way to sort them out, removing feeds and news streams that are no longer active or get updated very scarcely, or on the contrary, feeds you can’t keep up with because they publish too often.
If only there was a tool to do that in a few clicks… Well, we know it’s summer, but it’s time for some Spring Cleaning!
As discussed in our previous article, only Netvibes Premium lets you create as many industry or product-specific corpora (libraries of sources) as you like for accurate, noise-free, segmented results. Now you can compare overall trends versus what your specific industry or influencers are saying. Since you can add new sources or influencers as you discover them, your libraries can evolve as fast as (or even faster than) your industry does.
In this article we’ll show you how to get started quickly in minutes, then refine your corpus as you go along for better and better results.
Get Started Quickly – Build a General Corpus
- Use our Tab Wizard to create a general corpus. Simply type a keyword and let Netvibes do the rest and populate your tab with relevant content to start things up.
- Add Google Search & Social Search. Go to Add Content, add both apps from the Essentials selection. Create multiple ones for different terms (e.g. if you’re monitoring the sportswear industry “Air Jordan”, “Nike” and “sneakers”).
Last week, we showed you why Dashboards are better for client reporting and why they make happier clients while considerably lowering your work load. Today, let’s dive in and explore how to create a brand monitoring dashboard from scratch using Netvibes Premium.
Step 1: Create Your Corpus
Populate it with content relevant to your brand. You can either add the content sources manually or let Netvibes Premium build an “auto-library” based on keywords of your choice. This will constitute your basic Corpus or library of sources you want to monitor and analyze. Unlike other solutions, only Netvibes lets you customize your corpus for industry-specific, noise-free results you can trust.
You can be as specific as you want with the sources you want to include. Just go to Add Content (+) > Add a Feed and enter the URL of any source you would like to add. You can also add News or Social Search from the Essential Apps category or browse from our more than 500k feeds.
Until recently, most agencies relied on Powerpoint and Excel to report campaign results to their clients on a monthly (or even quarterly) basis. Today, 45% of ad agencies are now using dashboards to report to clients, according to a recent survey by the 4As**.
Not all dashboards are created equal, however. What should an agency look for?
There’s a world of interesting open data out there—from weather trends to stock prices to world census data. All of which is potentially very interesting, but in reality, raw CSV data is often quite boring. Enter MisoData.
Today, we launched our new Open Data showcase dashboard, which you can play with here. Using our new MisoData feature, we are able to visualize that data, chart it in different ways, and even add forecasts or smooth average curves.
The best part is you can drag-and-compare anything to anything. Want to see how birthrates correlate to weather patterns? Interested if smartphone stock prices are correlated to the CPI index or affected by French politics? Just drag-and-compare!(*)
Of course, MisoData is only available to Premium users, but we wanted to create a dashboard where anyone can play with public, open data for free. So we made the Open Data showcase dashboard free for everyone to use and explore. 🙂
Have some interesting open data sources to contribute? Drop us a comment below or visit our Ecosystem to add it to the library. We’ll continue to update this dashboard with more sources of open data, so you’ll have even more interesting options to play with.
(*) Since this dashboard is for demo purposes, you won’t be able to save your creations—but you can play with many of its features, including drag-and-compare.
Most employees report spending too much time gathering manual reports from different systems and departments, without being able to find what they need when they need it. Today, we introduced a new technology called MisoData that makes it easy to instantly compare any internal data or KPI–alongside external social trends–just by dragging and dropping.
“MisoData begins where Excel ends. Now you can see all your reports on one dashboard, watch every chart update automatically, and drag-and-compare anything. You can literally see how your Sales correlate to your Social Media campaign, Supply Chain and Engineering Tickets,” said Freddy Mini, CEO Netvibes. “The magic of MisoData is that anyone can do it, even on an iPad. No IT, business analytics or database knowledge necessary. No more emailing Excel reports back and forth.”
- Chart anything in just 3 clicks: Pick any Excel spreadsheet or CSV report from virtually any enterprise system or database. MisoData will chart all your reports beautifully on one dashboard–complete with forecasts, linear regression and average curves–without the need for IT involvement or custom data connectors.
- Grow automatically: Watch last week’s estimates get replaced by this week’s actual numbers. MisoData syncs all your chart data automatically, so you’ll never need to run the same report each week. Instead of emailing Excel files back and forth, your team can simply check their dashboard from their iPad, iPhone, Android, Blackberry or desktop browser.
- Drag-and-Compare everything: Drag any chart onto any chart for instant comparisons and correlations. Now you can instantly understand how different internal KPIs correlate with each other and even external social trends, competitive intelligence or regulatory affairs. No complex queries or business analytics–simply drag-and-compare.
Manually sorting through the huge amount of feeds and data you need to process every day can be a tedious task. What if your dashboard could automatically sort every incoming item and categorize it into groups and hierarchies for you? Well… now it can. Automatic Categorization is new advanced customization option for Netvibes Premium, Agency and Enterprise users.
Netvibes can automatically categorize articles, tweets and posts for you, based on hierarchies and groups you define. It’s a great way to automatically organize your dashboard results without the need for complex filters or long queries.
As we explained in a previous post (Important Update: Twitter 1.1 API and your Netvibes account), the new Twitter API introduces changes and new limitations to the way our Social Search App interacts with the service.
The good news is that we have already taken the initiative to update our Social Search App (and all our Social Analytics) so that it will automatically be upgraded for a smooth transition.
However the new API requires that from today on, you link your Netvibes and Twitter accounts if you want to be able to search (Basic & Premium) and gather data on Twitter (Premium). Click here to do this now, for a seamless transition.