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Dashboard Intelligence

LeWeb 2010: SmartTagging put into practice

If you read our blog on a regular basis, you already now that during LeWeb, the big annual gathering about all things Internet, we launched a big scale live test of our new SmartTagging feature. The time has come to assess this first full scale test.

If you’ve never heard of SmartTagging or Dashboard Intelligence, you’ll find all the information you need in our previous post entitled Business Intelligence Reinvented for the Real-Time Web.

In short, if you don’t have time to read it all, let’s just say that SmartTagging is a process implemented on our professional dashboards through which you can tag all relevant information with sentiments and then share this expertise with your collaborators.

A useful tool to monitor the competition on the Web or centralize the information feeds on a particular subject and then bring a qualitative added value.

During LeWeb 2010, using our dedicated dashboard, SmartTagging allowed us to convert the intangible chaos of information (from feeds, blogs, videos, photos, etc.) into tangible trends.

For instance, it allowed us to get a grasp of the general feeling from LeWeb visitors who used our feature.

It also allowed us to identify keywords (brands, people, topics, etc.) for which people gave an “awesome” sentiment (but this works with other sentiments as well, whether good or bad).

Finally, it allowed us to also identify key trends (i.e. the most tagged keywords) during the event.

And this is only a fraction of the possibilities of what SmartTagging can help you achieve. SmartTagging can assist you in getting the best of specific events (like LeWeb in our example) or help your company on a daily basis to transform everyday work actions into key trends, reports and alerts, trigger business processes and enable real-time decision making within organizations.