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Posts Tagged ‘4As’

Why Dashboards for Better Client Reporting (and Happier Clients)

Until recently, most agencies relied on Powerpoint and Excel to report campaign results to their clients on a monthly (or even quarterly) basis. Today, 45% of ad agencies are now using dashboards to report to clients, according to a recent survey by the 4As**. Not all dashboards are created equal, however. What should an agency […]

4As Webinar: What social tools do Agencies use?

Monitoring. Engagement. Sentiment. Analytics. Today, there are literally dozens of different social media tools. Do want to know which ones are used by agencies? How you can user different tools together? And most important: what do clients want? On July 18, our very own Chris Damsen (VP Business Development) and Vincent Chang (Director Strategy, UX […]