Netvibes previews Social Pack
- July 22nd 2011 at 10:00 AM
- 10 commentaires
“Netvibes Social Pack is the first social analytics designed to follow the free flowing train of thought of today’s brand managers and social media professionals, and automatically keep them updated – even when they’re away or traveling.” (Freddy Mini, CEO Netvibes)
If you want to know what is being said about about your brand or product, how it is perceived and who is talking about it, Social Pack is the perfect tool for you, adding powerful “adaptive social analytics” to Netvibes award-winning monitoring solution and offering the first complete platform for both monitoring and analytics.
Until now brand managers and social media professionals had to choose between monitoring OR analyzing. With standard monitoring tools, users could gather and read content, but couldn’t automatically analyze them in aggregate. With standard social analytics tools, users could generate high-level reports, but couldn’t directly explore the original content or discover new trends as they emerge.
Netvibes is the first complete platform that enables users to accomplish monitoring AND analysis side-by-side.
For years, global agencies, Fortune 500 brands and enterprises have relied on Netvibes as the ultimate listening and monitoring platform. Netvibes has won more awards than any other for its monitoring tools that feature the world’s largest content library of 200K+ apps, the world’s fastest real-time Smart Reader, deep user personalization, push publishing, mobile syncing and offline viewing—all delivered on a scalable, powerful, universal dashboard platform that works seamlessly on all browsers and mobile devices.
This uniquely makes Netvibes the natural candidate to offer the first complete platform for both monitoring and analytics. Social Pack adds the latest social analytics technology to the world’s best monitoring solution to create the next evolution in social monitoring and analytics. This hybrid approach offers three unique advantages:
Social Corpus – Results are only as good as your sources. Most social analytics are black boxes shared by everyone even if they are in different industries. You have little to no control over your sources of information or how it is analyzed. Taking advantage of Netvibes’ powerful aggregation DNA, Social Corpus gives you open access to add and control exactly what sources (blogs, influencers, news feeds) to pull from, ensuring smarter, more relevant results every time. Plus, Netvibes features a built-in library of more than 200K original content feeds and apps to choose from.
Adaptive Analytics – Flat reports mean flat results. Social Pack is a completely different way to look at reporting, offering a suite of live apps that each answer a different question with dynamic visualizations and interactive viewpoints covering: Who, What, Where, When and How. Based on these cardinal logic points, Netvibes goes beyond numbers to ensure complete answers every time. Unlike cumbersome manual reports, each dynamic app lets you quickly drill down to explore and analyze interconnected trends, influencers and ideas. For example, your influencer app may tell you who your top influencers are. You want to learn more about what blog your #1 influencer writes for and exactly what is being said about your product. Netvibes will instantly create a new app just to analyze those specific keywords revealed by that one influencer and track them over time. Even better: Netvibes also features SmartTagging which helps your organization share sentiment, comment and self-organize data—ensuring smarter results that combine both expert human curation and adaptive algorithms.
Persistent Watch – Put your brand or campaign on autopilot. Other solutions offer only simple email news alerts based on keywords. Netvibes lets you create an unlimited number of advanced alerts to automatically monitor the effectiveness of campaigns, brand reputation, competitors and even trigger actions, like adjusting campaign budgets, triggering a newsletter response or invoking a URL. Alerts can be sent to any mobile device in real-time.
Currently in private beta for existing Netvibes Premium Dashboard users, Social Pack will be publicly available for individual professionals in late July. For a private demo of Netvibes Premium Dashboards and the new Social Pack, visit this page and fill out the form.
Tags: 200k, Advantag, Aggregate, Analytics, Brand Managers, Ceo, Content Library, dashboard, Fortune 500, Freddy, Global Agencies, Hybrid Approach, Illustration, Media Professionals, Mobile Devices, Monitoring Tools, Natural Candidate, Netvibes, New Trends, Smart Reader, That Enables Users, Train Of Thought