Free Social Intelligence Seminar with The Advertising Research Foundation
- September 12th 2011 at 04:25 PM
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On Wednesday, September 14, join us in New York or online for a special sneak preview of the new Netvibes Premium, including our new adaptive analytics and alerts features. We’ll also have interesting insights and case studies from Stephen Rappaport, Dir. Knowledge Solutions, The Advertising Research Foundation.
This is a great chance for brand marketers and social media professionals to learn how to use Netvibes Premium to discover trends, identify influencers and distill it into actionable insights–without time consuming reporting or metrics!
Plus, you’ll be among the first to get a free trial of the new Netvibes Premium!
To register for free, send an email to firstname.lastname@example.org and let us know if you’d like to attend in person or online via WebEx.
Social Intelligence – Gain Deeper Insights into your Global Audience by Leveraging your Expertise–Not Metrics
Wednesday, September 14
3:00-5:00PM EDT — Appetizers and Refreshments
5:00-6:00PM — Cocktail Hour
The Advertising Research Foundation (ARF) Office:
432 Park Ave South (between 29th & 30th St.) 6th Floor, New York, NY 10016
Or Via WebEx: Link provided upon registration
Brand marketers think they need to follow every possible blog, news feed and key influencer. Clients demand up-to-the-second reporting, but manual methods are time consuming and outdated by the time they’re presented. Worse, “black box” analytics tools distance marketers from what they are best at: using their expertise to discover trends, identify influencers and distill it into deep insights that create great strategy.
You will learn how to:
Understand real-time customer conversations
Stephen Rappaport, author of newly published “Listen First! Turning Social Media Conversations into Business Advantages” (Wiley, 2011), will draw from key research findings and case studies on best practices for successfully leveraging real-time customer conversations for deep insights
Eliminate reports with “live” dashboards
See how real-time social dashboards can provide clients an up-to-the-minute view on everything that matters to their brand
Go beyond “black box” analytics
Freddy Mini, CEO Netvibes, will give a hands-on demo of how to go beyond social analytics with “open box” analytics that let you control exactly what sources are analyzed and how
Follow your intuition
Discover how a new generation of “adaptive analytics” can follow your natural thought process by giving you insights while you jump from idea to idea, influencer to influencer–without having to run new reports or search queries
Harness hidden expertise
Learn how to easily quantify sentiment, reveal key trends, promote knowledge sharing and uncover hidden experts within your organization with “SmartTagging”
Netvibes Premium Dashboard
Attendees will also receive an exclusive trial of the award-winning platform that Fortune 500 brands and top agencies use for professional grade monitoring and smarter social analysis.
Tags: Advertising Research Foundation, Analytics, Arf, Brand Marketers, Business Advantages, Cocktail Hour, Customer Conversations, Free Email, Global Audience, Key Research, Knowledge Solutions, Media Professionals, Metrics, Netvibes, Park Ave South, Rappaport Author, Research Findings, Sneak Preview, Social Intelligence, Time Customer