Netvibes Push Publishing and the Future of Web Personalization
- October 14th 2009 at 06:12 PM
- 10 Comments
Two years ago, we introduced the first generation of our Publishing Platform with our Premium Universes, allowing our partners to publish a fully personalized page, built on Netvibes technology, integrated within their web site and accessible on their domain.
Today, with the release of the Push Publishing, I’m pleased to announce our second generation, named Premium Dashboard, uniquely orchestrating live publisher updates and complete user freedom.
As many of you know, our original vision of Netvibes has and always will be about advancing the movement to personalize the entire Web.
There are two ways of doing this: The first has been with Netvibes.com, which represents a bottom up, grassroots approach, giving everyone the opportunity to create, personalize and publish their own daily digital lives. The second way is with Netvibes Premium Dashboards, which represents a top down approach to personalize the Web, by giving publishers the tools to build user personalizable sites.
Just imagine if every website, every media portal, every brand or product page on the Web was 100% user personalizable. If we are truly committed to personalizing the Web, we feel we have to help both consumers and publishers with the right tools to make this possible.
But as we rapidly move towards the real-time Web, one question many people have had is can push publishing coexist with user personalization? Although publishers want to give and users want to receive live updates, at the same time, users don’t want publishers to alter their personal environment without permission. Look no further than the recent controversy over major UI changes with some of the web’s most popular sites. We believe websites and webapps should function more like real desktop apps, like in Windows, Mac OS X or Firefox where users get to decide which updates to accept.
That’s why for Premium Dashboards we developed Push Publishing Tools that make it easy for any publisher to deliver new updates, themes, widgets and content directly to users–while giving users the power to pick and choose which updates they want to accept. By doing so, we hope to empower both users and publishers alike to work together in harmony as we enter the real-time AND personalized Web.
As always, we could never have accomplished this without the feedback and support of our users and the many agencies and publishers we work with. Thank you and we look forward to hearing what you think about the new Netvibes Premium Dashboards.
Freddy Mini, CEO